WEB DESIGN APP
We were commissioned by Elle Esse Group to design a new logo and real estate website for Eastchester Heights, a development owned by their client Taconic Partners.
Eastchester Heights is a community in the Bronx, NY offering middle-income housing and comfortable amenities in a part of the five boroughs where tenants don’t always have that option.
Branding. Eastchester needed a fantastic new logo to annunciate its vibrant community. The brand is intended to be colorful and approachable, as to not alienate any of the wonderfully diverse communities in the Bronx that might consider making Eastchester Heights their home. We landed on Caribbean colors and patterns for our inspiration and moved on to site design and user experience.
Development. Knowing that phone accessibility was a high-priority, we built the site around a mobile friendly experience, with multiple opportunities to call the Leasing Office on every page. We provided simple floor plan visuals, and terrific photos from a local photographer helped us paint the picture of the Eastchester’s terrific amenities.
Launch. Their old website was absolutely hurting them. Operating in a high-demand market, the Flash-based coding was preventing people from finding them on Google. We built the site to make it easily editable, so that non-technical staff could easily respond to their needs. In just a matter of months, they found that their new helped bring them to a 98% occupancy rate.