JOURNAL

You can’t always get a sense for “who” someone is from their portfolio. Our journal serves to paint a better picture of who we are, how we think, and what really drives us to build skyscrapers on the interwebs.

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  • Biz Dev
  • Real Estate
  • Web Apps
  • Websites
  • Wisdom
Don’t Let the Fear of Change Ruin Your Leadership
Like all awkward interactions, this started with a cold call. I don't fancy myself a natural salesman, but after getting jacked up on Jeb Blount even [...]
Designing a Portfolio of Websites for Real Estate Investment Firms

This article is targeted towards the marketing or ops professional tasked with designing and managing websites for real estate investment firms. Like any endeavor of significant […]

Mistakes in REIT Portfolio Websites That Diminish Your Company’s Stature

Designing portfolio websites for holding companies such as REITs and hedge funds requires a lot of thinking, planning and development strategy that if not done correctly can […]

Making Your First Web Application
Congrats! You’re commissioning your first web application. Whether you’re launching a SaaS (software as a service), an internal workflow, or a client tool – apps tell the world [...]
Pillars of a Great Remote Team

This document was originally one of our internal company memos. We decided that building a great remote team was so important to us – that […]

Whether or not to build a custom web application

One of the biggest tech crossroads that a company comes to, is whether to build a custom web application to serve their organization, or to […]

What does an old website say about your business?
When we’re not building web applications and WordPress websites, my team and I are regular consumers just like everyone else. Whether we’re looking for client prospects, [...]
10 Things to Know Before Rebuilding a Website

1. What is your GOAL for rebuilding a website? You may be coming from the “we just need a website” camp, or “I want leads” […]

Squeezing Value Out of an Old Website

Cupid’s Undie Run is a non-profit fundraiser for Cupid Charities, and right now they’ve got an old website but it wasn’t a good time for them […]

The Case for a Reasonable Website Investment

N. Turner DuBois Law is a criminal defense attorney based in the Hudson Valley of New York, who wanted to improve from using a free […]

Unlocking Demand in Your Real Estate Website

“Let’s get right to the point – we launched their real estate website in June 2015 and in no time they were experiencing so much traffic and incoming leads that they cut their advertising spend IN HALF, and still remain at appx. 98% occupancy. They literally don’t have any more apartments to rent out.”