Making Your App Talk Through Your Website



Liaison recruitment marketing has a stellar software platform, but it wasn’t positioned to shine when integrated into websites.

They approached us for two things: designing a series of landing page templates they could use to pitch new clients, and building a custom WordPress plugin that connected directly to their proprietary application.







Audit. It always helps when the clients are tech savvy too. Liaison came to us with a very clear picture of what they wanted, and professional documentation of their app’s API. We were able to review this and offer additional advice on how to improve the UI/UX of the end-product.


Design & Development. Academic institutions can often be bogged down with “design by committee” leading to watered down marketing materials. Liaison anticipated this and we worked together to provide landing page concepts that were versatile and eye-catching, giving them a great platform to pitch their programs.

The plugin would need to look “at home” across multiple page designs, so we engineered controls in the backend allowing them to change colors, fonts, button styles as-needed.


Launch & Followup. We worked closely with Liaison’s in-house resources to thoroughly test the pages and plugins across multiple browsers and situations. The program was an asset to their initiatives, so they came back a few months after launch with an additional list of enhancements for the plugin. It is a versatile asset that continues to find use across new programs.