BRANDING & WEBSITE REBUILD
Whether you agree with it or not, cold contacts are making their decisions exclusively by what they find on your website. Are you welcoming them to a professional experience – or are you giving them the poorest quality, most minimal effort that screams “you don’t actually care about them?”
Audit. In conjunction with a new website, Natasha wanted to freshen up the brand with a new logo and photoshoot to position her firm as a top-notch player in the area. We approached the site knowing that users may not have high reading levels and would be likely using mobile devices.
Content. As a local business, it’s important for N. Turner Law to establish a reasonable level of on-page SEO presence, and for the copy to be short and to the point.
We worked with the client to deliver specific calls to actions and headlines, along with service descriptions making it clear how the firm could help potential clients.
Design. The previous design was dark and didn’t look very good on mobile devices. Using the terrific new photography, we brightened everything up and unified the design with strong blue accents.
There’s no comparison between the positioning of the previous site that was built using a free editor, and what was ultimately launched in the redesign.
Development. We understand that clients often want to update and manage their website using their in-house resources. To facilitate this, we typically build sites using visual editors which make it extremely easy for non-technical staff to make common website edits.
Depending on the package purchased by the client, we also offer post-launch tutorials to train your staff on how to manage the website. All clients are also encourage to join WordPress Wilderness, our private Facebook group where we continue to equip our network with actionable WordPress and marketing advice.
Launch. N. Turner Law’s site was a smooth launch that was a great boost for the firm’s confidence in the marketplace.
They now have a fantastic website platform that can easily be promoted with additional blogging, paid ads or social media efforts.