CUSTOM WORDPRESS WEBSITE
We were contracted by Elle Esse Group to engage Time Equities’ retail division, to redesign their new website and engineer a solution to integrate the VTS (View the Space) management platform.
Audit. When conducting our preliminary research for the project, we identified that the sitemap could be streamlined to consolidate “Listings” and “Availabilities” so that users could see not only what TEI Retail owned, but also how much of that space was open for rent.
Content. It was critical that every listing meet a certain visual quality standard. Too often, website companies don’t think about this and clients end up having sites without listing photos and other inadequate information.
We worked with TEI’s team to establish a “minimum viable listing” which would only show properties that had all of the required information. On the backend, we gave TEI controls to change this criteria, and an automatic list showing which properties failed to pass through to the site – and why.
Design. Making a decision on a piece of commercial property is more than just numbers in a database table. We treated each property as a sales page, including high-quality photography, an interactive area map, additional information points and easy access to the contact information.
This approach took the quality of the site from “hey here’s literally the most basic means of presenting our information” to “wow, TEI has some fantastic property available – and I can see it.”
Development. The site is built in WordPress, allowing TEI’s non-technical staff to easily add blog posts, change written and photo content and otherwise make “everyday” changes as needed. Currently the listings update on a weekly interval, which can be configured to increase / decrease as needed.
It was also important for TEI Retail to have a customize map showing their listings, and we designed a custom color palette and map points – directly tying it to their VTS information
Launch. We worked with TEI’s IT management agency to ensure a smooth launch. The server needed specific configurations to power the VTS plugin that we built, and we were able to coordinate that effort alongside their team. Since launch, they continue to modify functions on the VTS integration, and custom map that we created as well.